If you’re currently buying your underfloor heating systems from a merchant, you’re almost certainly paying more than you need to — and losing margin on every job.
Why? Merchants add convenience, BUT they also add:
Most installers think the chain is short, passing from manufacturer straight to merchant before arriving on site for install. But in reality, there are often more middle men involved and every extra step adds margin.
The merchant layer in the middle of the supply chain can add anywhere between 10% and 40%.
By the time the system reaches you the installer, you’re paying significantly more than the direct trade price.
And you’re paying more for less, because merchants won’t provide the specialist underfloor heating knowledge, expertise and support you need to get the job done right, first time.
Merchants sell thousands of heating products — but underfloor heating rarely gets expert attention at branch level.
Here are some common frustrations installers tell us about:
Waiting 2–3 days for a merchant to “check with their supplier”
Counter staff with limited UFH knowledge
Generic, non-optimised system designs
Slow communication
Incorrect components or missing parts
Higher prices due to multiple middlemen
So why not just buy direct from an UFH supplier in the first place?
Trade-only pricing – you pay the real trade price (we typically save installers around 30% versus their merchant).
Specialist UFH designers – every design and quote is created by UFH experts, not general sales staff.
Same-day or 24-hour quoting – no more waiting for merchants to “check with the supplier”.
Next-day delivery – because you’re coming straight to the source.
Direct technical support and account management – speak to people who work with UFH every day and work WITH YOU on your projects.
Higher profits on every job – most installers instantly increase margins by 10-30%.
There’s nothing to lose – send us your next project plans for a free, no obligation quote, or register to learn more about our Trade Partner benefits:
Installers, Merchants/Resellers and Developers…if you’ve not already heard of TUS (Trade Underfloor Supplies Ltd)…well we’re a TRADE ONLY Underfloor Heating
Underfloor heating continues to increase in popularity and homeowners don’t need any convincing these days of the advantages. Industry figures
Homeowners are increasingly opting for underfloor heating throughout their properties, particularly in their kitchens and bathrooms. Depending on heat loss
